Tuesday, March 25, 2008

Marketing Tip of the Month March 2008

Building a loyal customer base is essential to all small businesses. One great way to build customer loyalty is to remember them after they have completed their business transaction with you. Here are three simple things you can do to make your customer feel appreciated after the sale.
First, give them a follow-up call to assure they were satisfied with their products and services. A personal phone call is a great way to show you care and are concerned about their satisfaction. This call should be made within a day or two of delivering the final product.
Next, send a thank you note. A handwritten thank you note shows again you are genuinely interested in your customer and shows you value them. The note should be sent within two or three days of delivering the product.
Finally, be sure to stay in touch with your client. Remembering them on birthdays, anniversaries and other special occasions is great. Be sure to add them to your regular mailing list so they are getting your marketing pieces and newsletters. Create a referral program to entice them to share their experience with other potential clients.
Remember, your customers are the life-blood of your business be sure to take care of them and they will take care of you.

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