Sunday, July 29, 2012
Tuesday, July 24, 2012
Tuesday, July 17, 2012
Tuesday, July 10, 2012
Are you puzzled about the best way to market, price or manage your business?
Let us help you! We are offering a one-hour phone consultation to answer any business related question you may have. If we can't give you a satisfactory solution you owe us nothing.
If you found our time valuable and received useful information, we would ask you to pay our discounted hourly rate of $65. If you would like to continue to work with us you can choose from a variety of project based package or time-based packages.
Simply call us at 208-733-8297 or contact us through this page. You can also reach us through our website at http://itsc123.com/Contact-Us.html.
Expires July 31, 2012
Sunday, July 08, 2012
Sunday, July 01, 2012
Monday, June 18, 2012
Tuesday, June 12, 2012
Sunday, June 03, 2012
Sunday, May 27, 2012
Swimmin' with the fishies
Welcome to the shark tank!
So, you want to make a living at photography?
You have chosen an over-saturated, under appreciated market to try to make money in, so now how are you going to make it work?
With so many competitors and so little market you need to find a way to set yourself apart.
Who are you?
What sets you apart from every other photographer? What is your niche? Have you established a brand identity? These are questions you need to answer if you are going to survive in photography.
You also need to consider:
Are you priced appropriately and profitably?
Are you offering the right products to maximize sales?
Do you know your market and how to get the most from your client base?
No?
Let us help! With our thirty-five years of industry experience.
Contact us at stacey@itsc123.com or 208-595-4234 to find out how.
Wednesday, May 23, 2012
Monday, May 21, 2012
Court won't reduce student's music download fine : Pantagraph.com | Central Illinois
Court won't reduce student's music download fine : Pantagraph.com | Central Illinois
Photographers should pay close attention to this case. Although it has been turned down on appeals by the Supreme Court if it is reintroduced and overturned the ruling could have serious consequences for professional photographers.
The line from the article which is concerning is. "Tenenbaum argued that the U.S. Copyright Act is unconstitutional and that Congress did not intend the law to impose liability or damages when the copyright infringements amount to ``consumer copying.'"
Photographers should pay close attention to this case. Although it has been turned down on appeals by the Supreme Court if it is reintroduced and overturned the ruling could have serious consequences for professional photographers.
The line from the article which is concerning is. "Tenenbaum argued that the U.S. Copyright Act is unconstitutional and that Congress did not intend the law to impose liability or damages when the copyright infringements amount to ``consumer copying.'"
Wednesday, May 09, 2012
Tuesday, May 08, 2012
Monday, May 07, 2012
Tuesday, May 01, 2012
Sunday, April 29, 2012
Wednesday, April 18, 2012
Tuesday, April 03, 2012
Wednesday, March 28, 2012
Sunday, March 25, 2012
Wednesday, March 14, 2012
Tuesday, March 13, 2012
Tuesday, February 28, 2012
Thursday, February 23, 2012
Sunday, February 19, 2012
Tuesday, February 07, 2012
Tuesday, January 31, 2012
Saturday, January 28, 2012
Monday, January 23, 2012
Welcome to the shark tank!
So, you want to make a living at photography?
You
have chosen an over-saturated, under appreciated market to try to make money in,
so now how are you going to make it work?
With
so many competitors and so little market you need to find a way to set yourself
apart.
Who are you?
What sets you apart from every other
photographer? What is your niche? Have you established a brand identity? These are questions you need to answer if you
are going to survive in photography.
You also need to consider:
Are
you priced appropriately and profitably?
Are
you offering the right products to maximize sales?
Do
you know your market and how to get the most from your client base?
Let us help! With our thirty-five years of industry experience
We can do a review of your profit and loss statements and provide
you with a written summary of your revenue and expense lines. We will also give you a written analysis of
each line item and where modifications can be made to improve your cash flow
and your bottom line. We can help you
create a profit and loss statement if you do not have one.
In addition, we will review your price lists to analyze
profitability and suggest ways of increasing profits. Often times this means restructuring and adjusting
the way products are offered and does not necessarily mean prices need to be
increased.
In this ultra-competitive market we can help you create an
identity and product line which will set you apart from the masses.
Managing your business finances can be tedious, overwhelming and
frightening. Making yourself stand out
in the crowd can also be difficult. Let us help you build your business
profitability and create a plan to set you apart from the competition.
Save
50% on our Business Sustainability Package
Offer ends February 28, 2012
Wednesday, January 18, 2012
Image files--to share or not to share
Ah, to sell or not
to sell, that is the question. When it
comes to selling digital files of the images created it becomes quite a dilemma
for many photographers. There are
probably as many schools of thought on this as there are professional
photographers.
As the
photographic industry has transitioned from film to digital capture the
consumer has become much more astute to the process involved in creating the
final images sold to them. Here a couple
of suggestions to help photographers deal with this often times misunderstood
process.
First, let’s
consider the business side of this decision.
The fundamental question is the photographer’s profitability. In other words what does the photographer
need to make from each session to maintain the profit level they need to stay
in business?
Understanding and
knowing where the sales average needs to be on each job and pricing
appropriately to achieve that average will assure you are profitable. So now the question becomes how to make the
image files available to our client once we have met our threshold of
profitability. Once it is met it
probably begins to make sense, from a pure business perspective, to allow the
client to purchase the image files.
With this in mind,
once the client has reached a certain investment level with the studio it may
be alright to sell them the image files for an additional fee. Creating additional incentives, bonuses and
minimum order requirements are all ways to get the client to the purchase level
the photographers needs them to be.
The photographer
can also consider allowing the client to purchase reprints from them at a much
reduced price once the minimum order requirement is met. This way they are still on control of the
quality of prints which are being made.
The client may
decide it is simply easier and better for the photographer to maintain the
files and get additional prints from them if and when the need arises.
Secondly, and more
fundamental to most photographers is the idea of giving up control of their
image files. Losing creative control can
be frightening and the products created outside of that control can put sub-par
images on the street.
This should be a
decision made by each photographer as a reflection to their desire to maintain
creative control and the overall mission and vision for their business. Also, if the photographer wants to keep the
image file it will require a system of file management, backup and storage.
Either way,
consider only offering the image files which the client placed orders. If they did not like an image well enough to
purchase an image originally why would they want the image file?
In summary, set
your prices and create a structure which assures your profitability. Consider the pros and cons as they apply to
your business and your desired ongoing relationship with the client and finally
how you want to be perceived in your market area.
Tuesday, January 17, 2012
Tuesday, January 10, 2012
Friday, December 30, 2011
Saturday, December 24, 2011
Tuesday, December 20, 2011
Friday, December 09, 2011
Tuesday, November 22, 2011
Wednesday, November 16, 2011
Thursday, November 10, 2011
Monday, October 31, 2011
Wednesday, October 26, 2011
Thursday, October 20, 2011
Tuesday, October 18, 2011
Wednesday, October 12, 2011
Friday, October 07, 2011
Monday, October 03, 2011
TrendWatch Video: What Can Small Businesses Make of the Economy? | Inc.com
Tuesday, September 13, 2011
Saturday, September 03, 2011
Sunday, August 28, 2011
Saturday, August 20, 2011
Saturday, August 13, 2011
Wednesday, August 10, 2011
Friday, August 05, 2011
You are invited to join our new Facebook Group
We have created a new Facebook group to offer additional information and help to the small business owner. Please join us at:
http://www.facebook.com/editgroup.php?gid=177846232284632&sk=members#!/home.php?sk=group_177846232284632¬if_t=group_r2j
http://www.facebook.com/editgroup.php?gid=177846232284632&sk=members#!/home.php?sk=group_177846232284632¬if_t=group_r2j
Tuesday, August 02, 2011
Tuesday, July 26, 2011
Friday, July 22, 2011
Tuesday, July 12, 2011
Friday, July 08, 2011
Monday, July 04, 2011
Wednesday, June 29, 2011
Monday, June 20, 2011
Monday, June 13, 2011
Sunday, June 05, 2011
Tuesday, May 31, 2011
Sunday, May 15, 2011
Putting money down a rat hole
Have you ever attended a seminar, convention on workshop and heard a great speaker. They filled you with great ideas about how to improve your business, get more customers, and make more money. You leave full of ideas and motivated to change.
Then you get back home and the notebook full of ideas and the marketing package you bought from the speaker gets thrown in a drawer and forgotten. Why, because you may not have any idea how to implement the ideas into you business.
Often it is because the speaker told you of their success but weren’t in a position to help you modify their ideas for your circumstances.
This is where we can help. We have worked with hundreds of small business owners to help them tailor a marketing program which works. We work one-on-one with you to learn about your business and your potential customers. From there we help you modify marketing ideas and strategies to attract your targeted clients.
We want to help you. Before you invest another dime in someone else’s marketing ideas only to toss them aside without putting them to use you need to call us. We will help you decide what marketing will be most beneficial for you and your business, create a plan for implementing the concepts and a process for reviewing how well they worked for you.
This year instead of investing in more ideas which get thrown in the drawer—call us—we will help you put together a plan which will address your business and maximize your success. Rather than buy a canned marketing program we will help you create your own customized plan. And we can do it for about what you would invest in the canned plan—contact us today.
To get started fill-out our online form or call us at 208-595-4234.
Then you get back home and the notebook full of ideas and the marketing package you bought from the speaker gets thrown in a drawer and forgotten. Why, because you may not have any idea how to implement the ideas into you business.
Often it is because the speaker told you of their success but weren’t in a position to help you modify their ideas for your circumstances.
This is where we can help. We have worked with hundreds of small business owners to help them tailor a marketing program which works. We work one-on-one with you to learn about your business and your potential customers. From there we help you modify marketing ideas and strategies to attract your targeted clients.
We want to help you. Before you invest another dime in someone else’s marketing ideas only to toss them aside without putting them to use you need to call us. We will help you decide what marketing will be most beneficial for you and your business, create a plan for implementing the concepts and a process for reviewing how well they worked for you.
This year instead of investing in more ideas which get thrown in the drawer—call us—we will help you put together a plan which will address your business and maximize your success. Rather than buy a canned marketing program we will help you create your own customized plan. And we can do it for about what you would invest in the canned plan—contact us today.
To get started fill-out our online form or call us at 208-595-4234.
Friday, May 13, 2011
Monday, May 09, 2011
Saturday, April 23, 2011
Sunday, April 17, 2011
Wednesday, April 13, 2011
Wednesday, April 06, 2011
Sunday, March 27, 2011
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